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Instead, we recommend plugging keyword ideas into a third-party tool like our free Keyword Difficulty (KD) checker. If we do this for "power e bike," we see that it has quite a high KD score. On the other hand, "genze e222b electric bike" has a very low KD score. Another consideration when choosing keyword ideas is their traffic potential. The easiest method for this is to plug the top-ranking page for the keyword into our free traffic checker. If we do this for the top-ranking page for "genze e222b electric bike," we see it gets an estimated 394 monthly search visits. So it clearly has traffic potential. Keyword Planner has a YoY change metric. This shows the change in search trends between the latest month and the same month from the previous year. You can find breakout topics if you sort keyword ideas by this column from highest to lowest. This is likely because Giant announced released the bike last year.

Ever since Google’s Hummingbird update, social signals are having a greater impact on search results than ever before. As a result, it’s important for content marketers to have a strong social strategy in place that takes SEO considerations into account. For more details on how to build social media into your content marketing processes, take a look at last week’s Back to Basics post, from Cathy McPhillips. And Andy Crestodina offers a fantastic Social Media and SEO Smackdown! Infographic that is worth a look, as well. When you are getting started with content marketing, it’s not realistic to expect traffic from search to grow quickly (which is another good reason to incorporate social into your distribution strategy). However, once you do start to see improvements in traffic due to your search efforts, the benefits can be long-lasting. I can’t tell you how many times older articles on CMI experience a resurgence in popularity due to search - in fact, many of our contributors have told me they get requests on their posts years after they’ve been published.

But why exactly do you need link building tools? Link building is very hard, extremely time-consuming, but essential to do well in search! And link building tools are designed to simplify and streamline the process of acquiring high-quality backlinks. They help you identify potential link opportunities, track your link building efforts, and analyze the quality of your backlinks. This is crucial because the quality, quantity, and relevance of the backlinks to your site significantly impact your site's SEO performance. Efficiency: These tools automate many of the tasks involved in link building, saving you valuable time and effort. Insights: They provide valuable data and insights about your backlinks and those of your competitors, helping you develop effective link building strategies. Outreach: Many link building tools include features for finding contact information and sending outreach emails, making it easier to connect with potential link partners. Tracking and Reporting: Link building tools help you track your progress and generate reports, making it easier to measure your success and identify areas for improvement.

UR measures the strength of the link profile for a particular page on a site. Ahrefs said they tried to calculate URL Rating based on initial PageRank, but these metrics are different. Among webmasters, UR is often chosen as a substitute for PR when assessing the quality of donors and calculating the page ranking of their site. So, it can also be targeted and added to a set of important metrics. The service is known for its quality link-building tools. Majestic offers several unique metrics that measure the quality of a domain and an individual page. For example, the system has Citation Flow (CF). The metric is similar to normalized PR calculated based on the data on sites available in the Majestic system. It should be borne in mind that CF does not consider the quality of links but reflects their number. Therefore, it is necessary to use Trust Flow (TF) along with Citation Flow. The former metric is related to the quality of links.

In fact, Google processes 4.9 billion searches every minute. This means that improving your website’s visibility on search engines can put your business in front of more customers. Potentially a lot more customers. And drive more traffic to your website. Our study of over four million Google search results proves it. Results showed that the first organic search result receives 27.6% of all clicks. The number falls down to 15.8% for the second result and 11% for the third. Keep in mind that driving more traffic to your site isn’t the only key to business growth. The traffic quality and how you engage visitors once they land on your site are also major determining factors in whether they turn into customers or not. SEO can put your business on the radar of potential customers who might not know you yet. When your website appears in search results, it introduces your brand to those searching. And each time your site shows up, it reinforces your brand in their minds.