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A Content Marketing Funnel Explained

A content marketing funnel can assist potential customers to learn about your brand, discover solutions to their problems, and become confident in purchasing from you. Content is best suited for each stage of the funnel.

At the top of the funnel Infographics, videos, and checklists grab attention, create leads, and keep the readers engaged. Templates and guides that are gated work very well at this point.

Awareness

At this stage, consumers are only aware that your brand exists and the solutions you provide. In this stage the content you create is intended to provide answers and educate prospects about the issues your solution solves, as well as what makes it different from competitors.

Think about the keywords your audience uses when searching online. By conducting keyword research, you can find the terms your target audience is searching for that suggest the need for your product or service. These data can be used to build a content calendar and decide which content pieces are specifically targeted to these terms.

Producing content for this stage of the funnel will also aid in building brand loyalty among consumers. The more consumers learn about your brand, the more trust they'll have in your capability to solve their issues. This leads to greater conversion rates, whether that's newsletter signups, purchases or clickthroughs to your site.

A well-executed content strategy can help you close the gap in conversion at this stage. For instance, if you discover that the majority of your content is targeted at awareness but not enough of it is influencing buyers towards a purchase decision, you could increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers giving you the opportunity to show off your commitment to customer service. This can range from retweeting reviews to promoting special offers.

You can also utilize content that is already available to help buyers move through the funnel, like blog posts or case studies. For instance, if write a blog post explaining the advantages of your product than the competition's and you want to post it on social networks and invite readers to subscribe to your mailing list to receive more information. You can also encourage conversion at this stage by asking your audience to tag you on their social media posts after they have used your product. This will motivate other people to do the same and help spread the word about your brand.

Inquiry

A good content strategy will consist of a variety types that attract customers at each stage of the funnel. Brand awareness campaigns, for example may include ads, but also blog posts and infographics to address common concerns and objections. The content can then be distributed via social media and email to drive organic traffic.

As consumers progress through the consideration phase and begin to look for specific features in a product that can help them make the purchase decision. This is a great time to create FAQ pages. Utilize tools for keyword research like Ubersuggest or Google search for popular hashtags in your industry to find questions that your customers are asking. Then, craft answers to these questions and include them on your content funnel map.

At this point, it's important to provide an unambiguous value proposition that demonstrates to prospective customers how your product or service can solve their issue and make them more money. This content should also highlight the distinctiveness of your brand when compared to that of your competitors.

It's a fairly simple step to measure, as consumers are making a decision whether or not to purchase. To see if you're getting the job done, look for indicators like conversion rates as well as the number of transactions and click-through rates.

As consumers reach the point of advocacy your brand grows more and more important to them. They will be sharing your content with others because they are so enthusiastic about it. This is a great way to increase your audience. You'll need to develop content marketing for b2b that inspires people share it, rather than only looking at engagement metrics. You might want to consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear picture of the impact you have.

Decision Making

In the final phase the buyers are looking for information that proves their purchase and provides instructions on how to utilize the product. At this point, they need to be confident that the solution will resolve their problem and will make their investment worth it. At this point the need for high-quality content such as product guides, case study videos, and customer success stories are crucial. Your customers want to ask questions and get answers from your support team. It is a great way to impress your customers and to encourage them to by sharing their experiences.

It is your hope that at this stage the customer will turn into an advocate for your brand and will promote it to their coworkers and friends. To turn these advocates into raving supporters you'll need to provide them with relevant content that will help them make the most of your product or service. You can accomplish this by creating personalised newsletters, tutorial videos free trial offers, and loyalty programs.

It's time to begin focusing on the retention of your audience after it has turned from leads into paying customers. The standard funnel for content marketing content examples models tend to view revenue as the conclusion of the journey, however it is important to remember that consumers continue to interact with brands after they've completed a purchase. It is crucial to redefine the funnel as a dynamic model that includes revenue, rather than a static model.

While traditional funnels for content marketing can help you develop your strategy, they don't account for the complexity of the buyer journey. Reimagining the content marketing funnel as a circular model can aid in developing an overall strategy. By planning for each stage of the journey, you'll be able to develop content that will engage your audience and increase conversions. You can then use the data from these conversions to enhance your strategy and ensure that it is working effectively. Are you ready to see how this strategy will benefit your business? Contact us today to request a no-cost content marketing guidebook!

Retention

A content marketing funnel can be a useful tool for helping brands plan, execute and measure their strategy. It can also provide an understanding of the gaps in their content strategy that need to be filled. If a company has a lot of content geared towards attention and interest, but only a few pieces targeted at the middle of funnel, it should create content specifically for this stage.

An excellent way to determine how on-target your content is to use tools such as Ahrefs to look at the average time spent on page and bounce rate of each piece. The higher these numbers, the more effective your content.

Once you've written content to be the top of your funnel for marketing content, it's important to keep it fresh and relevant. This will keep your customers interested in your brand, its products and services. The best way to do this is to create fresh content that focuses on specific keywords, addresses questions that are likely to be sought by your target audience and provides the most recent information on your industry or product.

When your customers enter MOFU and MOFU, they'll be looking for more information about your product or services, as well as solutions to their issues. It's important to build trust at this stage by providing honest reviews and demonstrating your value.

In the last stage of your content marketing examples marketing strategy content funnel, your audience will decide if or not to purchase. This is achieved through gated saas content marketing company, which requires an email or other form of registration to gain access. This content is designed to turn the interest and awareness you've created at the top of your funnel into qualified leads. Your sales team can follow up.

While customer retention is largely in the hands of your sales and support teams, you can still be a part of the journeys of your customers your brand by creating content that delights customers throughout the entire marketing funnel. This can include useful resources, behind the scenes information and special offers that only your customers have access to. If you can build loyalty with your audience, they'll serve as authentic advocates for your brand and help reduce your sales cycle times.