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Marketing Content Examples For B2B Businesses

The best marketing content of marketing strategy is emotional. It provides new concepts and ideas to help solve problems.

Whether it's a captivating video or a thorough white paper, the top marketing content offers value to its viewers and achieves its branding goals. These eight examples of brand-name content marketing for b2b that work are a great way for you to learn.

Blog Posts

Blog posts are a very popular type of marketing content that companies use to share insights stories, thoughts and ideas on their websites. They can be informative or cover any subject. They may include images, videos or audio, to make the content more interesting and improve the on-page search engine optimization (SEO).

To write high-quality blog posts, you must first conduct market research in order to establish and confirm some key facts about your audience. Once you have a good knowledge of your target audience, you can begin brainstorming and writing.

Some common types of blog posts are listsicles, how-to articles, infographics and curated collections. Making these types of blog posts ensures that your website is full of variety and provides the value that your customers expect to discover when they visit.

A blog post on how-to, for example, can help your audience learn new skills and help them solve problems. This makes it an important piece of marketing content that keeps your audience interested. A"curated list" is a form of blog post that utilizes numerous real-world scenarios to demonstrate a certain point. This kind of post can be used to promote the brand and boost its credibility.

Case Studies

Case studies aren't as sexy as a blog post that is viral but they are one of the most effective marketing content pieces you can create. They're great for showcasing the expertise and generating trust among potential customers. A good case study aims to help your audience solve an issue by demonstrating how your product or service has helped a customer with a similar issue.

You can use various formats of content to make your case studies more interesting, including videos and infographics. But be careful not to turn them into ads, as it will undermine the credibility of your brand. Instead, concentrate on creating a valuable resource that will motivate and empower your readers.

You can also make use of case studies to show client testimonials and user-generated content (UGC). This increases trust and makes your website more credible. UGC is especially effective when it's backed by data.

White Papers

White papers, unlike blogs and feature articles typically longer and offer more details and research. B2B brands utilize them to show their the power of their thinking or offer unique perspectives to help readers make purchase decisions, understand more about an industry, or find solutions for their business.

Due to their high quality of deep content They are an excellent way to build trust with casual readers and positioning businesses as an authoritative source of knowledge. They also aid in guiding potential customers through the sales funnel.

White papers can be found in a variety of types, but they are most effective when they are tailored for specific groups. This means that everything from your tone of voice to the distribution strategy content marketing should be geared towards your ideal reader.

White papers are frequently used to communicate research findings. However, it is easy for them to drift away from the area of practical application and into the realm of theoretical. Backgrounders and papers on problem-solving should contain some sort of success stories to keep readers engaged. Additionally, interactive designs are increasingly popular in white papers. They let readers filter tables and charts to narrow down the information they want which makes it easier for them to absorb the content at a high-level and traverse the sales funnel.

Videos

Videos are an excellent way to engage your audience. They're also a great method of marketing in a dynamic and interactive manner. They are great for capturing the attention of your target audience and communicating complicated concepts.

Tutorials, instructional videos and demonstrations are among the most popular video types. These videos are designed to help customers understand about your products and services, as well as to increase the loyalty of your customers.

These videos are a great way to highlight your expertise in your field and can be used on social media, in blog posts, or even as part of a sales pitch. They can be a fantastic way to connect with your audience, especially in the case of relevant to current events or cultural trends.

If you're releasing an animated explainer video or a live Q&A testimonials are a simple method to build trust in your brand and entice new customers to buy your product. You can ask your current clients to record their experience with your brand, or hop on Reddit and host an AMA (Ask Me Anything) session. You can also create screen sharing videos or how-to videos titled around specific pain points. For instance, if you have an e-commerce service that assists small to medium-sized businesses manage their online store, rewrite name your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.

Testimonials

Testimonials can also be used as a social proof tool to help people feel more confident about a company. These can be used in video or text format, and are a great way to boost sales and improve the image of a company online.

Testimonial content is useful because it focuses on the needs of the client and how a company's product or service solved their problems. It also provides credibility to the company since it demonstrates that other customers have also used the product.

If you choose to use testimonials make sure that they contain the name, business name, and title of the person who wrote them. This will increase their credibility. It is also crucial to make the testimonials as personal as possible by using the face of a person. This can help create a bond between the client and the brand.

You can add testimonials to other pages on your website. Some businesses have separate pages for testimonials, but you can also add them to other pages. For instance when a testimonial is about an item, you can display it on the relevant product or check-out page. This will prevent the testimonials section from getting less frequented than other pages, but still offering the same social media content marketing evidence.

Interactive Landing Pages

Interactive elements on landing pages increase the engagement of visitors. This type of content will assist you in reaching your goal of converting website visitors into leads. Interactive pages are more engaging than static pages using the typical signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the brand employs an engaging approach to explain its benefits and keep the visitor entertained. The landing page has an easy sign-up form with several options, which speeds up the process of converting further.

This interactive landing page by TransferWise is another example. The first screen offers real-life success stories as well as social proof to convince prospective customers that the service is worthwhile and then lets them complete a simple form for more information on how the service works.

For B2B marketers with high-ticket products landing pages are an opportunity to build a list of potential leads. You can offer a no-cost eBook, webinar, or a free trial or any other type of content to entice your audience to sign up in exchange for their contact details.

Headache Trackers

At the consideration stage in the consideration phase, which is when the customer has identified the issue and is seeking solutions, content should inform users about headache triggers and treatments. Examples include infographics which provide information about the top causes of headaches or a white paper that shares proprietary research on the science behind headache treatments. White papers often require users to supply their email address as a condition of access. This helps to build credibility and trust for the brand with potential customers. Headache trackers, apps that help users monitor things like their food intake and stress levels, can also be helpful in the consideration phase, Minen says. Minen warns users to be cautious when drawing conclusions based on the information from the tracking. It could not be an accurate reflection of triggers for headaches.